Baines, Fill, & Rosengren: Marketing 4e
Chapter 16: Library of video links
Resource Title: Case Study - Reed Smith
Brand and/or Topic: Reed Smith
Resource Description: This video is about the service environment at new offices for Reed Smith. Since its founding in 1877, Reed Smith's Pittsburgh office has grown to more than 190 attorneys. The office has a storied history that includes representation of many of the city's leading companies and founding families. They wanted their new offices to accommodate the partners' different work styles and project contemporary aesthetics, with plenty of storage space, and spectacular daylight views.
Link (URL): http://www.youtube.com/watch?v=JstCUF-WLvY
Resource Title: Professor Lynette Ryals on Sales Leaders
Brand and/or Topic: Sales, Sales Director, Skills
Resource Description: Professor Lynette Ryals from Cranfield School of Management discusses what it takes to be a Sales Leaders.
Channel: Cranfield School of Management
Link (URL): http://www.youtube.com/watch?v=SCDWN1LGv8A
Resource Title: Social Media in B2B Environments
Brand and/or Topic: B2B, Social Media
Resource Description: What is social media and how relevant is it for B2B markets? How can social media support lead generation, product development and/or customer services? Professor Steve Muylle explains with a successful business case.
Link (URL): http://www.youtube.com/watch?v=UeVdD6X-Des
Resource Title: Professor Paul Fifield at IDM B2B Conference 2010
Brand and/or Topic: B2B, Value, Economic Recession
Resource Description: Headline speaker at the IDM B2B Conference in London in May 2010 is Professor Paul Fifield. Ultimately, everything comes down to what value the customer sees in your offer. Value shifts or 'migrates' over time as customers want new and different things but the 'Great Recession' has speeded up this process so that, often, current customer needs are almost irreconcilable with the same customers' needs just two years ago. Some of the post-recession shifts include the end of consumerism, the return of manufacturing, the rise of repair-ability over disposability, local over global, robustness over hi-tech and quality over quantity.
Link (URL): http://www.youtube.com/watch?v=uKV4d59VRmc
Resource Title: Key Account Management: Selection
Brand and/or Topic: B2B, Key Account Management, KAM
Resource Description: Understand who your key accounts really are. Learn to extract more value from your key accounts and improve the relationship with them.
Channel: Oxford Learning Lab
Link (URL): https://www.youtube.com/watch?v=IQW7MTFbGY0