Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Student & lecturer resources

  • Case Insight videos

    Bespoke video case material, including transcripts, with leading practitioners from a wide variety of organizations which expands on the marketing challenges first introduced in the Case Insights section of the text

  • Library of video links

    A bank of links to marketing videos designed to demonstrate key principles and themes in practice

  • Worksheets

    Task focused worksheets for students providing the opportunity to enhance understanding of marketing frameworks and theories