Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 18: Web links

Advertising Standards Authority (ASA)
The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The strength of the self-regulatory system lies in both the independence of the ASA, and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers.

The Chartered Institute of Marketing (CIM)

For over 100 years, the Chartered Institute of Marketing has been at the forefront of representing the marketing profession and those who work within it. The organisation seeks to set standards, develop professionals, build communities, and share insight between marketing professionals.

Business Ethics
Business Ethics is an online magazine that focuses on the fields of ethics, governance, corporate responsibility and socially responsible investing. The magazine was launched in 1987 and aims "to promote ethical business practices, to serve that growing community of professionals and individuals striving to work and invest in responsible ways."

The French Competition Authority (Autorité de la Concurrence)
Markets can only contribute to general economic efficiency if legal rules guarantee the operators freedom to set their prices, unrestricted access to the market, and if there is no abuse of economic power. The Autorité de la Concurrence acts as an advocate of competition in the economy, and has the power to issue opinions on the competitive functioning of markets.

Office of Fair Trading (OFT) (UK)
The OFT is responsible for making markets work well for consumers. We achieve this by promoting and protecting consumer interests throughout the UK, while ensuring that businesses are fair and competitive.


The protection of competition is the key regulatory policy objective in a market economy. In Germany, the task of protecting competition is undertaken by the Bundeskartellamt and the competition authorities of the Länder. The Bundeskartellamt is an independent higher federal authority assigned to the Federal Ministry of Economics and Technology.