Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 17: Web links

The Association for Healthcare Communications and Marketing (AHCM)
The AHCM is the primary independent network for people working in healthcare communications, public engagement, and marketing for the NHS. The AHCM Committee's main objectives are to keep members in touch with what's going on in health communications; support their training and professional development; encourage networking and the sharing of ideas and experience.

Business in the Community (BITC)
Business in the Community (BITC) was founded in 1982 and has over 830 members. BITC is one of the oldest UK business associations dedicated to corporate responsibility, and aims to encouraging businesses to make a positive impact in the community, workplace, marketplace, and environment.

The Hotel Marketing Association
http://www.hotelmarketingassociation.com/ link
The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing, and operations personnel from small and large hotels and companies alike.

National Council for Nonprofits (USA)
The National Council of Nonprofits is the network of state and regional non-profit associations serving over 20,000 members in 41 states and the District of Columbia. The council links local organizations to a national audience through state associations and helps small and midsize non-profits to: manage and lead more effectively; collaborate and exchange solutions; engage in critical policy issues affecting the sector; and achieve greater impact in their communities.

PSMG is the Not-for-Profit Professional Services Marketing Association
PSMG is the Not-for-Profit Professional Services Marketing Association. Membership is drawn from across the professions including law, accountancy, real estate, banking, architecture, actuarial, insurance, management consultancy, marketing communications, engineering and construction as well as those with an interest in professional services marketing. It is a not-for-profit group for all those with an interest in marketing within professional services organisations, including practitioners, recognised consultants, suppliers and those who have an interest in this sector.

Cause Marketing Forum (USA)
Cause Marketing Forum, Inc. was founded in 2002 with the goal of increasing the number of successful company/cause alliances by providing business and non-profit executives with the practical information and connections they need to succeed. Its business is built on service provided to members through conferences, webinars, newsletters, podcast, awards, and recognition programme.
Newman’s own
In 1982, Newman’s Own started as a tiny boutique operation – parchment labels on elegant wine bottles that Paul Newman filled with his homemade salad dressing and gave to his neighbours as holiday gifts. But in these thirty years, Paul Newman and Newman’s Own Foundation have given over $450 million to thousands of charities.

The US Department of Homeland Security
Informed, alert communities play a critical role in keeping the country safe. The campaign "If You See Something, Say Something™" engages the public in protecting the country from terrorisms through awareness–building, partnerships, and other outreach methods.