Baines, Fill, & Rosengren: Marketing 4e
Chapter 12: Web links
ClickZ is a huge resource of interactive marketing news, information, commentary, advice, opinion, research, and reference. The resource is quite US-focused.
ClickZ is a huge resource of interactive marketing news, information, commentary, advice, opinion, research and reference. ClickZ Stats is an award-winning source for interactive and Internet research, providing facts, figures, research, and data on every facet of the online industry, domestic and worldwide.
E-consultancy.com provides information, training, and events on best practice in online marketing and e-commerce. The resource includes case studies, white papers, and research as well as an events directory, news service, and online marketing job listings section.
eMarketer is the digital marketing industry’s leading research firm, providing marketers with the most comprehensive view into the state of the digital marketplace. The site provides Internet market statistics, news and reports. Focus on comparing its market data results with those published by other well-known consulting groups.
Interactive Advertising Bureau
Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in, and support, the sale of interactive advertising.
iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.
Formed in 1981, Snap Surveys has established itself as one of the leading specialists in the processing of survey questionnaires. The company is privately owned and funded by its directors and has offices in Bristol and London, England, and Portsmouth, NH, USA.
Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.
Internet World Stats
Internet World Stats is an online source for current data from more than 233 countries and regions on Internet Market Research Data, usage, and population statistics.