Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 8: Web links

Adbrands.net supplies WARC with its profiles of the world's leading advertisers, brands, and agencies. These are sourced from www.adbrands.net, a subscription-based web site offering profiles, snapshots, and links for the most important companies and brands within the worldwide advertising and marketing industry, as well as an extensive database of account assignments, searchable by brand or agency. Companies covered include major advertisers such as Procter & Gamble and General Motors, agencies such as McCann-Erickson and Leo Burnett, and brands like Coca-Cola and Levi's.

Ad Slogans
It's time the great advertising lines earned some recognition: Slogans, straplines, taglines, end lines, payoffs, claims, and signatures - even some headlines. The Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.

AdWeek covers breaking news and trends in media, marketing, advertising, and technology. From insights and analysis to trends and thought-leadership, Adweek connects brands to media’s most influential audience — industry leaders, who create and build brands, shape business strategies, push technology, and drive culture forward. Adweek keeps the industry informed and aware all day, every day, across every platform.

The Consumer Products Manufacturers Association (CPMA)
The Consumer Products Manufacturers Association (CPMA) was founded in 1999 by Eastman Kodak, Johnson and Johnson, The Gillette Company, and Procter & Gamble. The purpose of the association was to provide focus on the evolving needs of products and product packaging in three areas: electronic article surveillance, product authentication, and identification.

World Packaging Organization
The World Packaging Organisation is a non-profit, non-governmental, international federation of national packaging institutes and associations, regional packaging federations, and other interested parties including corporations and trade associations.

The Product Development and Management Association (PDMA)
The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Its mission is to improve the effectiveness of individuals and organizations in product development and management.

IDEO helps organizations innovate through design. Independently ranked by global business leaders as one of the world's most innovative companies, it uses design thinking to help clients navigate the speed, complexity, and opportunity areas of today's world.

Global Innovation Forum
The Global Innovation Forum connects business, start-up, development, and university leaders with public policymakers to understand the opportunities and challenges associated with engaging in the global marketplace in the digital age.