Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 5: Web links

American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (Access requires free registration).

Brand Republic
Brand Republic is the leading online business portal for the advertising, media, marketing and PR industries. It aims to keep the people who work in those sectors informed, educated and connected with each other. Aside from Brand Republic's own dedicated breaking news service, in the UK it is the home to web sites for Haymarket's market-leading titles Campaign, Marketing, Media Week, Revolution, Direct Response, Marketing Direct and Promotions & Incentives.

Chartered Institute of Marketing (CIM)
CIM is the world's largest professional body of marketing, with 50,000 members worldwide. We share a passion for marketing, we lead the development of professional standards and practice, and we champion the big issues and new ideas in the marketing world. The Chartered Institute of Marketing's Mission Statement: To be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others.

Hoovers, Inc.
Hoovers, Inc. a D&B Company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.

Marketing Matters: The Marketing Metric (2006)
This resource is a podcast of an interview that took place at the 2006 Amercian Marketing Association (AMA) conference. The interview is with Dave Reibstein who discusses the rise in the use and importance of marketing metrics.

Michael Porter:
Michael Eugene Porter is an American academic focused on management and economics. Porter has made important contributions to strategic management and strategy theory and his main academic objectives focus on how a firm or a region can build a competitive advantage and develop competitive strategy. This link is to Wikipedia's review of Prof. Michael Porter (Harvard) career and work with a variety of links to key elements of strategy.

Strategy + Business
Strategy + Business is an online and print magazine published by management consultants Booz & Company. Its purpose focuses on the strategic choices that business leaders have to face and the impact of these choices in fields such as strategy, marketing, HR, public relations.

SWOT Analysis
This page has been developed to help and support individuals new to business, HR, HRD and Management with assignments which require use of the SWOT analysis tool.

The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities. Many of its unrivalled products have been serving the needs of this market for more than 40 years.