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Baines, Fill, & Rosengren: Marketing 4e

Chapter 4: Web links

Starbucks – An Open Letter from Kris Engskov
Starbucks is one of the world’s largest coffee companies, operating in more than 17,000 locations in over 50 countries. In October 2012, a revelation about the organization’s avoidance of UK corporation tax caused outrage, with calls for people to boycott the company’s stores. This was averted by this open letter, published in the Daily Express, by UK Managing Director Kris Engskov. In the letter, the company highlighted the legality of its actions, and sought to placate its customers in promising significant tax payments. You can read the letter at this link.

Advertising Standards Authority (ASA) (UK)
Independent, self-regulatory body for non-broadcast advertisements, sales promotions and direct marketing in the UK. The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.

Advertising Standards Bureau
Advertising Standards Bureau is funded by the advertising industry through the Australian Advertising Standards Council Ltd. The board receives and evaluates complaints about advertisements involving questions of taste and decency, and health and safety by applying Section 2 of the Advertiser Code of Ethics of the Australian Association of National Advertisers.

Bureau de Verification de la Publicité France
The AARP is the French advertising self-regulatory organization. Its aim is to take care of the interests of both consumers and practitioners by balancing high ethical standards in advertising with the need for practitioner creativity and freedom of expression.

Committee of Advertising Practice (CAP)
The Committee of Advertising Practice (CAP) is the industry body responsible for the UK's advertising Codes. CAP's Broadcast Committee is contracted by the broadcast regulator, Ofcom, to write and enforce the codes of practice that govern TV and radio advertising. The Committee comprises representatives of broadcasters licensed by Ofcom, advertisers, agencies, direct marketers and interactive marketers. CAP's Non-broadcast Committee writes and enforces the British Code of Advertising, Sales Promotion and Direct Marketing (the Code). The Committee comprises representatives of advertisers, agencies, media owners and other industry groups, all of which are committed to upholding the highest standards in advertising.

Datamonitor Healthcare
Datamonitor Healthcare provides timely, in-depth and interactive research of the pharmaceutical and biotechnology industries with expert analysis that keeps you strategically aligned with developments across a range of key diseases, companies, drugs and strategic trends.

Euromonitor International's mission is to be the best provider of quality international market intelligence on industries, countries and consumers. The organisation has more than 30 years of experience publishing market reports, business reference books, online information systems and bespoke consulting projects. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to deliver reliable information sources to support strategic planning.

European Advertising Standards Alliance
The European Advertising Standards Alliance (EASA) is a non-profit organization based in Brussels. EASA brings together national advertising self-regulatory organizations (SROs) and organizations representing the advertising industry in Europe. EASA is, on behalf of the advertising industry, the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice.

Federal Communications Commission (USA)
The Federal Communications Commission (FCC) is an independent United States government agency, directly responsible to Congress. The FCC was established by the Communications Act of 1934 and is charged with regulating interstate and international communications by radio, television, wire, satellite and cable. The FCC's jurisdiction covers the 50 states, the District of Columbia, and U.S. possessions.

Mintel International Group
Mintel is a global supplier of consumer, media and market research. For more than 35 years, their wide-ranging products have provided unique insights that have a direct impact on clients' success. Mintel can help its clients discover opportunities, monitor competitors, develop products and services, and hone their marketing and advertising efforts.

Statoil is an international energy company with operations in 37 countries. Building on more than 40 years of experience from oil and gas production on the Norwegian continental shelf, we are committed to accommodating the world's energy needs in a responsible manner, applying technology and creating innovative business solutions. We are headquartered in Stavanger, Norway with approximately 22,000 employees worldwide, and are listed on the New York and Oslo stock exchanges.