Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 3: Web links

Advertising Research Foundation (ARF)
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is a non-profit corporate-membership association which is today the pre-eminent professional organization in the field of advertising, marketing and media research. Its combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The principal mission of the ARF is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.

Euromonitor International's mission is to be the best provider of quality international market intelligence on industries, countries, and consumers. They have more than 30 years of experience publishing market reports, business reference books, online information systems, and bespoke consulting projects. With offices in London, Chicago, Singapore, Shanghai, and Vilnius, and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to deliver reliable information sources to support strategic planning.

European Society for Opinion and Market Research (ESOMAR)
ESOMAR seeks to enable better research into markets, consumers and societies. With 4000 members in 100 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

Kantar Media – Consumer and Audience Targeting
Established in 1969, the Target Group Index (TGI) is a continuous survey which measures product usership, media exposure, and attitudes in order to describe as accurately as possible the characteristics of target groups of consumers, and the potential strategies that enable subscribers to communicate with those audiences. TGI service enables advertisers, agencies, media owners, and publishers to identify, target and reach their key consumer audiences. TGI survey provides essential consumer insights, building effective consumer understanding and audience profiling for media planning and buying. The data is trusted by the world’s most influential publishers, media owners, agencies, trading desks and advertisers. The survey operates in almost 70 markets worldwide.

The British Market Research Bureau (TNS BMRB)
With the longest continuous heritage of any social research company in Britain, TNS BMRB has played a leading role in chronicling the changing social, political and business landscape of the UK for over 80 years. Established in 1933 during a surge of interest in social study, BMRB started as the research arm of advertising agency J. Walter Thompson, which recognised the benefits of increasing its market knowledge by talking to their customers directly. TNS BMRB undertakes research that underpins decision-making by policy makers across national and local Government at the highest level, and provides knowledge which helps the private and third sectors plan and care for society. They offer market leading research expertise in public service delivery, public communication, public dialogue and engagement, and the collection and collation of national statistics.

Market Research Society (MRS)
The Market Research Society (MRS) is the world's largest professional body for individuals employed, or with an interest, in market research. It exists to set and enforce the ethical standards to be observed by research practitioners, and to provide a framework of qualifications and membership grades reflecting the education, knowledge, and competence required for the effective conduct of market research. The Society also provides its members with a comprehensive range of publications, information and advisory services, training courses, conferences, seminars, and networking opportunities.

Mintel International Group
Mintel is a global supplier of consumer, media, and market research. For more than 35 years, their wide-ranging products have provided unique insights that have a direct impact on clients' success. Mintel can help clients discover opportunities, monitor competitors, develop products and services, and hone their marketing and advertising efforts.

ICC Key Note
Key Note is a leading provider of market intelligence in the UK, on the UK, and to the UK. The organisation uses a combination of market research and company information on one platform to provide business intelligence to its customers, and has been providing market insight and analysis to both business-people and academics for 35 years. Its respected industry analysis reports include various types of qualitative and quantitative research, including original research, secondary data, field research, statistical analysis, trade sources, and expert analysis.