Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 2: Web links

Association for Consumer Research
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research.

Psychology's Comprehensive Online Resource
Psychology.org’s biggest draw has long been its extensive encyclopedia of people, publications and organizations at the forefront of psychotherapy, behavior analysis, research and education. Founded in 1997, the vision for Psychology.org was to both centralize the best online psychology resources and publish original, innovative psychology scholarship.  

American Psychological Association
The American Psychological Association is the largest scientific and professional organization representing psychology in the United States. APA is the world's largest association of psychologists, with more than 134,000 researchers, educators, clinicians, consultants and students as its members. Our mission is to advance the creation, communication and application of psychological knowledge to benefit society and improve people's lives.

Encyclopedia of Psychology
The Encyclopedia of Psychology is intended to facilitate browsing in any area of psychology. A hierarchical database of links directs to websites providing information about scientific psychology.

Mintel is a global market intelligence company that has been operating for almost 40 years in sectors such as retailing, leisure, education and FMCG. Mintel's offerings include Mintel Reports, which is a unique resource, offering access to hundreds of consumer market and industry reports worldwide, and Mintel Global Market Navigator, a tool for gaining an overview of a particular market situation before investing resources in a more detailed analysis.

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviour. VALS applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising.

Psychology Matters
Psychology Matters Asia is an online resource built to provide useful information to both mental health professionals and those seeking therapy for mental health problems in Asia.