Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 1: Web links

Skills CFA
Skills CFA is a registered charity promoting skills and qualifications in the workplace. The organization has been developing standards, apprenticeships and training programmes across the UK since 1996. Skills CFA works to develop and promote National Vocational Qualifications (NVQs) and Scottish Vocational Qualifications (SVQs) and oversees the development of National Occupational Standards (NOS) for a wide range of business skills. This link directs to Skills CFA’s Marketing page, which gives details of the two NOS suites that have been developed to cover marketing-related job functions and of available vocational and academic qualifications in marketing.

Professional Marketing Standard
This resource is a series of corporate documentation produced by the CIM about the development of Professional Marketing Standards for the United Kingdom. Drawn up after extensive research with employers and leading academics, our Professional Marketing Standards clearly show the skills expected of marketing professionals at every stage of their career. These standards are designed to help both marketers and their employers assess competencies and training needs.

American Marketing Association (AMA)
The AMA leads an unparalleled discussion on marketing excellence. The AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow. The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers.