Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 17: Research insights (seminal paper links)

  • Research Insight 17.1

    Kotler, P. and Levy, S.J. (1969), ‘Broadening the concept of marketing’, Journal of Marketing, 33, 1 (January), 10–15.

  • Research Insight 17.2

    Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: does one good turn deserve another? Journal of the Academy of Marketing Science28(2), 248-62.

  • Research Insight 17.3

    Porter, M.E. and Kramer, M.R. (2002), ‘The competitive advantage of corporate philanthropy’, Harvard Business Review, 80, 12, 56–68.

  • Research Insight 17.4

    Michie, S., van Stralen, M.M., and West, R. (2011), ‘The behaviour change wheel: a new method for characterizing and designing behaviour change interventions’, Implementation Science, 6, 1, 42–53.