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Baines, Fill, & Rosengren: Marketing 4e

Chapter 14: Research insights (seminal paper links)

  • Research Insight 14.1

    Rosenbloom, B. (2007), ‘Multi channel strategy in business-to-business markets: prospects and problems’, Industrial Marketing Management, 36, 1, 4–9.

  • Research Insight 14.2

    Mills, J. F., and Camek, V. (2004) ‘The risks, threats and opportunities of disintermediation: a distributor’s view’, International Journal of Physical Distribution and Logistics Management, 34, 9, 714–27.

  • Research Insight 14.3

    Webb, K. L., and Hogan, J. E. (2002), ‘Hybrid channel conflict: Causes and effects on channel performance’, Journal of Business and Industrial Marketing, 17(5), 338–57.

  • Research Insight 14.4

    Glynn, M.S., Brodie, R.J., and Motion, J. (2012), ‘The benefits of manufacturer brands to retailers’, European Journal of Marketing, 46, 9, 1127-49.

  • Research Insight 14.5

    Mallapragada, G., Chandukala, S.R. and Liu, Q. (2016) Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior, Journal of Marketing, 80, 2, (March), 21–38.