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Baines, Fill, & Rosengren: Marketing 4e

Chapter 2: Research insights (seminal paper links)

  • Research Insight 2.1

    Carù, A. and Cova, B. (2003). Revisiting consumption experience a more humble but complete view of the concept. Marketing Theory3(2), 267-86.

  • Research Insight 2.2

    Sheth, J. N., Newman, B. I., and Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research22(2), 159-70.

  • Research Insight 2.3

    Cummings, W. H., and Venkatesan, M. (1976). Cognitive dissonance and consumer behavior: A review of the evidence. Journal of Marketing Research, 303-8.

  • Research Insight 2.4

    Azjen, I. (1991), ‘The theory of planned behaviour’, Organisational Behaviour and Human Decision Processes, 50, 179–211.