Baines, Fill, & Rosengren: Marketing 4e Chapter 18: Multiple choice questions Instructions Answer the following questions and then press 'Submit' to get your score. Question 1 Although companies are increasingly recognizing the negative impacts they have on society, many are also increasingly trying to contribute positively to societal development through_____________. a) ethics. b) the marketing concepts. c) facilitating functions of marketing. d) Corporate social responsibility programmes. Question 2 The concept of ______________ accepts the limitations of marketing philosophy, acknowledging the need to impose regulatory constraints on the market mechanism in economic development (van Dam and Apeldoorn, 1996), particularly the impact of marketing activity on the environment. a) Sustainable marketing b) Green marketing c) Relationship marketing d) Ethics Question 3 The concepts of the three Es of sustainability are: a) Economic, Etiquette, and Environmental. b) Environmental, Economic and Equitable. c) Environmental, Etiquette, and Economic. d) Ecological, Equitable and Economic . Question 4 An ethical approach which recognizes that a manager ought to act in his or her own best interests and that an action is right if it benefits the manager undertaking that action is called: a) Utilitarianism. b) Deontological ethics. c) Managerial egoism. d) Virtue ethics. Question 5 Marketing ethics can be divided into normative and _____________ branches. a) moral b) normative c) descriptive d) virtue Question 6 Sustainable marketing can also be characterized as the 'third age' of _____________. a) planned obsolescence b) green marketing c) pollution d) recycling Question 7 A central theme of corporate social responsibility is defined as __________. a) belief that the legal system defines ethical behaviour b) development of inclusive codes of ethics c) rules by which social rewards are attained d) corporations have some responsibility to wider society that goes beyond the pursuit of profit Question 8 _______________ is concerned with how marketers go about the management process of identifying, anticipating, and satisfying customer requirements profitably. a) Marketing ethics b) Philanthropy c) Cause marketing d) Green marketing Question 9 Professional marketing organizations typically have a __________ which requires members to behave and act in a professional manner. a) regulation b) code of professional practice c) system d) norm Question 10 The model of marketing decision-making is stressing the importance of considering what is the right thing to do (________norms) and what are the right intended outcomes for us to follow (__________norms). a) deontological; virtue ethics. b) deontological; teleological c) teleological; utilitarianism. d) teleological; managerial egoism. Question 11 This is when sub-contractors might collude to agree in advance who will win a bid, with some submitting bids with overly expensive pricing, to ensure selection of that pre-conceived competitor. a) Switch rigging. b) Bait and switch. c) Bid rigging. d) Collusion. Question 12 Companies collude over production quotas, companies abuse their monopoly status, and companies overcharge or exploit their supply chain partners. These are examples of ethical breaches in: a) Promotion. b) Distribution management. c) Products. d) Process. Question 13 This occurs when companies collaborate on submitting bids for some competitions but not others. a) Switch rigging. b) Bait and switch. c) Bid rigging. d) Collusion. Question 14 Which of the following is not one of the rationales for developing CSR initiatives? a) Corporations' impacts limit to only marketplace transactions. b) Corporations have a broader constituency of stakeholders than shareholders alone. c) Corporations serve a wider range of human values that cannot be captured solely by a focus on economic values. d) Corporations have responsibilities that go beyond the production of their offerings at a profit. Question 15 This is a form of ethical approach by which the rightness or wrongness of an action or decision is not judged to be exclusively based on the consequences of that action or decision: a) Descriptive ethics. b) Deontological ethics. c) Social ethics. d) Religious ethics. Question 16 This involves the setting of different prices for different groups of people: a) Price gouging. b) Price discrimination. c) Price differential. d) Price fixing. Question 17 This occurs when a company charges more than governments perceive is fair for their offerings: a) Price gouging. b) Price discrimination. c) Price differential. d) Price fixing. Question 18 When an organization's rhetoric concerning the promotion of its environmental impacts (based on its offering or organizational practices) are not backed up in practice, i.e. it makes misleading claims about how environmentally friendly it is. This is referred to as: a) marketing ethics. b) sustainable marketing. c) CSR. d) greenwashing Question 19 This is an ethical approach, which suggests that an action is right if, and only if, it conforms to the principle of utility. Thus utility: pleasure, happiness or welfare, is maximised or pain or unhappiness minimized, more than any alternative: a) Virtue ethics. b) Utilitarianism. c) Normative ethics. d) Teleological ethics. Question 20 This branch of ethics stresses the importance of developing virtuous principles, with 'right' character, and the pursuit of a virtuous life: a) Virtue ethics. b) Utilitarianism. c) Normative ethics. d) Teleological ethics.