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Baines, Fill, & Rosengren: Marketing 4e

Chapter 18: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

Although companies are increasingly recognizing the negative impacts they have on society, many are also increasingly trying to contribute positively to societal development through_____________.

Question 2

The concept of ______________ accepts the limitations of marketing philosophy, acknowledging the need to impose regulatory constraints on the market mechanism in economic development (van Dam and Apeldoorn, 1996), particularly the impact of marketing activity on the environment.

Question 3

The concepts of the three Es of sustainability are:

Question 4

An ethical approach which recognizes that a manager ought to act in his or her own best interests and that an action is right if it benefits the manager undertaking that action is called:

Question 5

Marketing ethics can be divided into normative and _____________ branches.

Question 6

Sustainable marketing can also be characterized as the 'third age' of _____________.

Question 7

A central theme of corporate social responsibility is defined as __________.

Question 8

_______________ is concerned with how marketers go about the management process of identifying, anticipating, and satisfying customer requirements profitably.

Question 9

Professional marketing organizations typically have a __________ which requires members to behave and act in a professional manner.

Question 10

The model of marketing decision-making is stressing the importance of considering what is the right thing to do (________norms) and what are the right intended outcomes for us to follow (__________norms).

Question 11

This is when sub-contractors might collude to agree in advance who will win a bid, with some submitting bids with overly expensive pricing, to ensure selection of that pre-conceived competitor.

Question 12

Companies collude over production quotas, companies abuse their monopoly status, and companies overcharge or exploit their supply chain partners. These are examples of ethical breaches in:

Question 13

This occurs when companies collaborate on submitting bids for some competitions but not others.

Question 14

Which of the following is not one of the rationales for developing CSR initiatives?

Question 15

This is a form of ethical approach by which the rightness or wrongness of an action or decision is not judged to be exclusively based on the consequences of that action or decision:

Question 16

This involves the setting of different prices for different groups of people:

Question 17

This occurs when a company charges more than governments perceive is fair for their offerings:

Question 18

When an organization's rhetoric concerning the promotion of its environmental impacts (based on its offering or organizational practices) are not backed up in practice, i.e. it makes misleading claims about how environmentally friendly it is. This is referred to as:

Question 19

This is an ethical approach, which suggests that an action is right if, and only if, it conforms to the principle of utility. Thus utility: pleasure, happiness or welfare, is maximised or pain or unhappiness minimized, more than any alternative:

Question 20

This branch of ethics stresses the importance of developing virtuous principles, with 'right' character, and the pursuit of a virtuous life: