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Baines, Fill, & Rosengren: Marketing 4e

Chapter 17: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

Comparing non-profit organizations to for-profit organizations, which of the following statements is not correct?

Question 2

Which of the following is not a key characteristic of not-for-profit organizations?

Question 3

Which of the following is not an example of non-profit marketing?

Question 4

H&M, the Swedish fashion retailer, has partnered with WaterAid to launch the H&M for Water collection for the Summer 2013 range, modelled by global superstar, Beyoncé, with 25% of sales from the H&M for Water collection donated to H&M for WaterAid. This marketing activity is referred to as:

Question 5

A Fairtrade scheme is an example of a _________.

Question 6

What are the three main forces that a marketing manager needs to consider when marketing a governmental agency?

Question 7

Which of the following is not one of the key features of propaganda?

Question 8

Which of the following is not one of the reasons why non-profit organizations frequently do not value their beneficiary customers?

Question 9

The matrix used to analyze stakeholders for non-profit organizations is based on two variables: the level of interest and ____________.

Question 10

The _________ have become important areas for generating campaign finance and grassroots support, particularly in the US and have also become the battleground of political campaigning efforts in elections around the world.

Question 11

Which of the following is important in pressure group campaigning?

Question 12

The global environmental organization Greenpeace campaigns against nuclear policy globally is an example of:_________.

Question 13

Cause-related marketing should be used as part of a wider ____________..

Question 14

According to the Stakeholder Power/Interest Matrix, Group A represents those with ________and ______; these are key stakeholders that need to be continuously engaged.

Question 15

Costa Coffee, one of the major coffee chains in the UK, has set up the Costa Foundation, which is funded through different mechanisms, such as store fund raising activities and annual contribution from Costa. Its aim is to provide access to education for children of coffee-growing communities. This is a good example of _____________.

Question 16

The 'Full Stop!' campaign launched in 1999 by the National Society for the Prevention of Cruelty to Children (NSPCC), to stop cruelty to children, is a powerful example of the use of _____________in its fundraising.

Question 17

A___________ is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners.

Question 18

Government health departments encourage people to quit smoking by running a smoking control campaign supported through mass media. This is an example of:

Question 19

Political parties use marketing to provide citizens and voters with information on current and potential political programmes for running the nation. Which of the following is not the aim of political campaign run by political parties:

Question 20

Political marketing can be seen as a marketing-propaganda hybrid,. This is particularly the case, but not exclusively so, in America, where ____________ is widespread, using 30-second and 15-second advertising spots, including online, to pour out malicious attacks on political opponents.