Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 14: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from producers and manufacturers to end-user customers. The organizations involved with any one journey, are collectively termed as a:

Question 2

Electronic kiosk is one form of:

Question 3

The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process is known as:

Question 4

These are stores designed to kill off the competition and are characterized by narrow but very deep product assortment, low prices and few to moderate customer services:

Question 5

This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result:

Question 6

Which type of shop offers a range of grocery and household items that cater for last-minute purchase needs of consumers?

Question 7

This is about maximizing the offering's availability in the market for the customer:

Question 8

This means achieving the optimum distribution costs without losing decision-making authority over the offering, how it is priced, promoted, and delivered in the distribution channel:

Question 9

Which type of retailer involves comparatively low prices as a major selling point combined with the reduced costs of doing business?

Question 10

What channel structure is it where the product goes directly from the producer to the final customer?

Question 11

This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', thus using a very limited number of intermediaries:

Question 12

McDonald's and KFC are good examples of:

Question 13

Which of the following refers to the unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer?

Question 14

Supply chain management (SCM) embraces four main activities. Which of the following is NOT one of the activities?

Question 15

Which of the following means placing your product or service in as many outlets or locations as possible, in order to maximize the opportunity for customers to find the good or service?

Question 16

This is where the manufacturing, purchasing, and consumption can occur at differing points in time.

Question 17

These sell directly to end consumers and may purchase directly from manufacturers and/or deal with wholesalers:

Question 18

These store goods for moderate to long periods:

Question 19

Collectively organisations that combine to enable offerings to reach end users quickly and efficiently constitute a marketing channel, are sometimes referred to as a:

Question 20

Retailing activities resulting in transactions that occur away from a fixed store location are referred to as: