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Baines, Fill, & Rosengren: Marketing 4e

Chapter 7: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

_________________is about matching market opportunities to the organization's resources (what it can do) and objectives (what management wants to do).

Question 2

________________regard their overseas activities as a complex process of coordination and cooperation. The environment is regarded as one where decision-making is shared in a participatory manner.

Question 3

The domestic market (home market) is the most important, with foreign markets not seen as representing a serious threat. This is referred to as a/an:

Question 4

Based on European organizations classifications', these organizations have a strong European base, but now operate in a range of different world markets, either through direct investment, joint venture, or on an exporting basis. This is referred to as:

Question 5

The 'process by which the experience of everyday life is becoming standardized around the world' through the free flow of four major components: goods and services, people, capital, and information is referred to as:

Question 6

Which of the following is not the driver of international market development?

Question 7

With a _____, a firm produces standardized products to be sold the same way all over the world.

Question 8

Starbucks uses the same green and black logo on its paper cups and sells the same concept all around the world. This is an example of:

Question 9

Standardization orientation approach:

Question 10

Central to any society is a common set of values shared by its citizens that determine what is socially acceptable. Marketers refer to these values collectively as a country's:

Question 11

In 2005, Norwich Union (now Aviva) relocated customer calls for insurance claims back to the UK following a sequence of misunderstandings about flooding from immersion heaters. Local operators in India struggled to understand the claim as they didn't understand the heating systems. The _____ environment had the greatest influence on this situation.

Question 12

__________refers to the extent that customers can be reached with marketing communications and through distribution, sales outlets. Media availability, industry infrastructure, channel networks, and local cultural norms can all limit or hinder market access.

Question 13

Which of the following is an important cultural factor that should be considered by marketers seeking international development?

Question 14

For four years, Google censored search results, in the hope of becoming the number one search engine in China. As a foreign organization Google was expected to operate under the laws of the country, China. This is a good example of a/an:

Question 15

A/an _____ is a limit on the amount of a specific product that can enter a country.

Question 16

Which method of entering the global marketplace involves the manufacturing firm itself distributing its product offering to foreign markets, direct to customers?

Question 17

KFC has some 15,000-plus KFC restaurants in over 109 countries worldwide and more than 2,870 KFC restaurants in more than 650 cities in China alone. Which method of entering the global marketplace does KFC use?

Question 18

Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. This is an example of:

Question 19

_____ are situations in which the domestic firm assumes an equity position (partial ownership) in a foreign firm to manufacture and/or market the domestic company's goods.

Question 20

______________involves some form of manufacture or production in the foreign or host country.