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Baines, Fill, & Rosengren: Marketing 4e

Chapter 2: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

Which of the following processes is not fundamental in explaining how consumers think and learn about products and brands?

Question 2

The process of screening meaningful from non-meaningful information is known as ____________

Question 3

Bollywood cinema aimed at audiences in the Indian sub-continent and at diaspora around the world, using strong love and ethical themes, and a musical format, is an example of:

Question 4

With respect to consumer behaviour, one's friends and relatives could be considered a/an:

Question 5

Which of the following is not part of the consumer proposition acquisition process?

Question 6

Which of the following is typically not a result of recognizing the importance of ethnic groups by marketers?

Question 7

The single group within society that is most vulnerable to reference group influence is:

Question 8

Which of the following can be described as an affective mental state?

Question 9

_______________can be defined as the aspect of our psyche that determines the way in which we respond to our environment in a relatively stable way over time.

Question 10

An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called:

Question 11

According to Maslow's Hierarchy of Needs theory, the need for fulfilment, for realizing one's own potential, and for fully using one's talents and capabilities are examples of __________ needs.

Question 12

A person who is in the position of attempting to satisfy their needs at the most basic level is operating at the level of Maslow's needs hierarchy called the need for:

Question 13

Which of the following is an assumption in Maslow's hierarchy of needs?

Question 14

Opinions can be referred to as cognitive and:

Question 15

Providing free samples of perfumes (scent) in magazines is an example of which of the following?

Question 16

Which of the following is an example of picking decision making?

Question 17

Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:

Question 18

Which of the following consumer buying behaviours requires the least effort?

Question 19

When analysing consumer lifecycles, marketers look at consumers in differing stages of their life. Many models upon which these are based were developed in the 1960s. Since then a lot has changed in 'consumer lifecycles'. Which emerging trends should marketers take into consideration?

Question 20

The process that creates changes in behaviour is called: