Baines, Fill, & Rosengren: Marketing 4e Chapter 2: Multiple choice questions Instructions Answer the following questions and then press 'Submit' to get your score. Question 1 Which of the following processes is not fundamental in explaining how consumers think and learn about products and brands? a) Cognition. b) Perception. c) Learning. d) Personality. Question 2 The process of screening meaningful from non-meaningful information is known as ____________ a) picking b) proposition evaluation. c) routine. d) selective exposure Question 3 Bollywood cinema aimed at audiences in the Indian sub-continent and at diaspora around the world, using strong love and ethical themes, and a musical format, is an example of: a) Group influence. b) Ethnic marketing. c) Social grade. d) Lifestyle. Question 4 With respect to consumer behaviour, one's friends and relatives could be considered a/an: a) impersonal influence. b) reference group influence. c) perceptual influence. d) institutional influences. Question 5 Which of the following is not part of the consumer proposition acquisition process? a) Motive development. b) Information gathering. c) Proposition evaluation. d) Perception. Question 6 Which of the following is typically not a result of recognizing the importance of ethnic groups by marketers? a) Use of an undifferentiated one-size-fits-all marketing strategy. b) Different pricing strategies for different groups. c) Variations in product offerings to suit the wants of a particular group. d) Study of ethnic buying habits to isolate market segments. Question 7 The single group within society that is most vulnerable to reference group influence is: a) the older consumer who feels somewhat left out of things. b) the married women, many of whom feel a need for stability in their lives. c) new immigrants who really want to assimilate into their new culture. d) children, who base most of their buying decisions on outside influences. Question 8 Which of the following can be described as an affective mental state? a) Attitudes. b) Opinions. c) Values. d) Conative. Question 9 _______________can be defined as the aspect of our psyche that determines the way in which we respond to our environment in a relatively stable way over time. a) Perception b) Personality c) Learning d) Memory Question 10 An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called: a) motive development. b) an attitude. c) a self-concept. d) Product Evaluation. Question 11 According to Maslow's Hierarchy of Needs theory, the need for fulfilment, for realizing one's own potential, and for fully using one's talents and capabilities are examples of __________ needs. a) self-actualization b) physiological c) social d) esteem Question 12 A person who is in the position of attempting to satisfy their needs at the most basic level is operating at the level of Maslow's needs hierarchy called the need for: a) self-actualization. b) esteem. c) physiological needs. d) belongingness. Question 13 Which of the following is an assumption in Maslow's hierarchy of needs? a) Needs are dependent on culture and also on social class. b) Lower-level needs must be at least partially satisfied before higher needs can affect behaviour. c) Needs are not prioritized or arranged in any particular order. d) Satisfied needs are motivators, and new needs emerge when current needs remain unmet. Question 14 Opinions can be referred to as cognitive and: a) are a measure of the emotional content of the opinion. b) deal with the aesthetic content of the opinion. c) refer to the individual's knowledge and information about an object or concept. d) measure the speed with which one learns about others' opinions. Question 15 Providing free samples of perfumes (scent) in magazines is an example of which of the following? a) Classical conditioning. b) Operant conditioning. c) Social learning. d) Behavioural learning. Question 16 Which of the following is an example of picking decision making? a) Buying a latte from Starbucks every morning on the way to work. b) Buying your favourite brand of shampoo in your fortnightly grocery shop. c) Setting up a mortgage account with a new bank. d) Running to the shop every Sunday to purchase the Sunday papers. Question 17 Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of: a) selling success experienced by the vendor. b) consumer satisfaction with the purchase. c) follow-up effectiveness of the firm. d) advertising influence on the purchase. Question 18 Which of the following consumer buying behaviours requires the least effort? a) High involvement buying situation. b) New buying situation. c) Routine buying. d) Impulsive buying. Question 19 When analysing consumer lifecycles, marketers look at consumers in differing stages of their life. Many models upon which these are based were developed in the 1960s. Since then a lot has changed in 'consumer lifecycles'. Which emerging trends should marketers take into consideration? a) Fewer people are getting married. b) People getting married at a later age. c) More couples co-habiting. d) All of the above. Question 20 The process that creates changes in behaviour is called: a) selective adaptation. b) learning. c) involvement manipulation. d) attitude adjustment.