Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 16: Internet activities

  • Activity 16.1: Online B2B

    This activity introduces you to how the Internet is used to market computing technologies and software to business customers.

  • Activity 16.2: Seven buying phases

    This activity will help consolidate learning about the seven buying phases that organizations go through when purchasing industrial goods and services.

  • Activity 16.3: Salesforce.com

    This activity introduces you to Salesforce.com and their flagship Salesforce Automation (SFA) application.