Baines, Fill, & Rosengren: Marketing 4e
Chapter 14: Internet activities
- Activity 14.1: Intermediaries
This activity introduces you to the concept and role of intermediaries in the supply chain within the Film and TV industry and the impact of channel conflict.
- Activity 14.2: Online music sharing
This activity introduces you to a variety of online music sharing sites and the importance of the provision of music delivery information online prior to purchase.