Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 14: Internet activities

  • Activity 14.1: Intermediaries

    This activity introduces you to the concept and role of intermediaries in the supply chain within the Film and TV industry and the impact of channel conflict.

  • Activity 14.2: Online music sharing

    This activity introduces you to a variety of online music sharing sites and the importance of the provision of music delivery information online prior to purchase.