Baines, Fill, & Rosengren: Marketing 4e
Chapter 12: Internet activities
- Activity 12.1: Social media platforms
In this activity, you will learn more about how EY use Twitter to maintain an on-going real dialogue with their followers.
- Activity 12.2: Advertising on social media
This activity introduces you to advertising options on different social media platforms.
- Activity 12.3: Online and offline search
This activity introduces you to online search as a form of advertisement in mobile marketing.
- Activity 12.4: Consumer privacy concerns