Baines, Fill, & Rosengren: Marketing 4e
Chapter 11: Internet activities
- Activity 11.1: Learning Toyota
This activity introduces you to marketing communication focused on educating the target audience about the product offering, the Toyota Hybrid Synergy Drive.
- Activity 11.2: Barcardi and Product Demonstration
This activity is a demonstration advertisement for the making of a Bacardi Mojito. This creative was cleverly executed for a target audience using iPods and mp3 players.
- Activity 11.3: Ray-Ban Never Hide Campaign
This activity invites you to critically review the Ray-Ban ‘Neverhide’ campaign and its effective execution.