Baines, Fill, & Rosengren: Marketing 4e
Chapter 6: Internet activities
- Activity 6.1: Geodemographic Segmentation
This activity will introduce you to the use of database systems built to warehouse geodemographic data and information and their effective use in market segment profiling.
- Activity 6.2: SIC Codes
This activity will introduce you to SIC Codes which are used to segment business markets.