Baines, Fill, & Rosengren: Marketing 4e
Student & lecturer resources
Bespoke video case material, including transcripts, with leading practitioners from a wide variety of organizations which expands on the marketing challenges first introduced in the Case Insights section of the text
A bank of links to marketing videos designed to demonstrate key principles and themes in practice
Task focused worksheets for students providing the opportunity to enhance understanding of marketing frameworks and theories
Short author podcasts summarizing the key learning objectives for each chapter
Test yourself on each chapter of the textbook and receive instant feedback
Designed to help you memorize the key terms used in the book
Listen to students and graduates talk about the skills they've developed at university, and also hear from graduate employment and recruitment specialists about the skills and attributes you’ll need to succeed in your job applications and future career
Improve your knowledge and understanding of the topic with these exercises
A list of recommended articles for further reading
A set of useful sources of information about each topic
The following resources are password-protected and for adopting lecturers' use only.
Not yet registered for a password? Complete the registration form to choose your password. Please note your registration can only be processed if your sales representative is aware of your adoption.
Import all the material available on this Online Resource Centre into your VLE
A suite of fully customizable PowerPoint slides for use in lecture presentations
Fully customizable and containing feedback for students, this will help you to save time in creating assessments
Further questions to set your students, provided with answer guidance
A range of suggested ideas for use in seminars and tutorials
A suite of marketing tools, video, and audio clips accompanied by detailed teaching notes
Possible points for inclusion when answering the discussion questions at the end of each chapter of the textbook
Available for downloading into presentation software or for use in assignments and exam material
Forthcoming resources for lecturers:
- VLE-compatible file containing all of the resources on this website to import into your VLE.