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OUP launches new branding as it aims to make learning more accessible through technology

OUP launches new branding as it aims to make learning more accessible through technology

06 September 2021

 Today OUP launched new branding which supports our ongoing transformation to become a digital-first business and enhance our aim to make knowledge and learning more accessible through the power of technology.

Watch OUP’s advancing learning and knowledge brand film here

OUP has been advancing knowledge and learning since our origins in the sixteenth century, producing high-quality materials and services for learners and researchers around the world. Whether it’s a researcher in a lab working on a vaccine, or a child learning to read their first words, learning changes lives, and we’re here to drive that change. But the world is changing, and the needs of education and research are constantly evolving. We believe that the new branding embraces this and will keep OUP at the forefront of this rapidly changing industry.

We continued to evolve to make the most of new technologies—something that has accelerated in COVID times. In response to the rapid changes in customer needs from the start of the pandemic, we enhanced our platforms and made a significant number of digital resources widely available to support teaching, learning, and research globally. These included a virtual hub of COVID-19 research, which has received 30 million views to date; virtual professional development events such as the English Language Teaching Online Conference (ELTOC), which was attended by 53,000 teachers; and updates to key online education platforms such as MyMaths, to support home educators. We enable and advance knowledge and learning, and it is our mission to reach as many people in as many places as possible.

Speaking about the new brand, Nigel Portwood, CEO of Oxford University Press, said: “We have always been a leader in education and research and recognize the crucial role we can play in helping individuals and society progress through knowledge and learning. For many years now, we have been on a journey of digital transformation, and while demand for the printed formats remains, we expect to see increasing reliance on digital tools and resources across all our core markets. The new brand supports our activities in those digital formats and signals how we are reimagining our role, and our intent to continue to evolve in the future, to meet the ever-changing needs of our customers and communities.”

As part of our commitment to leading the industry, we are holding an online event, Forum for Educators: Learning beyond tomorrow, on 4 November, which will bring together educators and experts to explore crucial topics such as building digital literacy, the digital divide, and improving access to education.