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Bringing English language learning to life with AR
24 January 2019
We are delighted to announce that we have entered into an agreement with MXR International (MXRi), a spinoff company of the Mixed Reality Lab of the National University of Singapore, which pioneers augmented reality (AR) and virtual reality (VR) solutions for education, publishing, and training.
We will work with MXRi to develop ground-breaking augmented reality materials for the English language learning market. We signed the agreement at the BETT edtech fair this week, with the ceremony attended by Ms Rozana Abdul Majid, Deputy High Commissioner of Singapore to the UK, and BESA’s William Prieto-Parra.
MXRi will provide OUP with a customized scalable AR publishing tool which we will use to add another dimension to our English language learning materials. For example, learners will be able to scan their books to bring the pages to life with interactive digital content such as 3D models.
Joseph Noble, our Head of Partnerships and Innovation, commented: ‘For millions, learning English is the gateway to new opportunities worldwide. Augmented reality promises to unlock a new dimension of learner engagement as it offers a unique bridge between the physical world and digital experiences. We want to set new benchmarks for the content quality and learner experience that OUP is world renowned for.’
Gerald Cai, MXRi Managing Director and Co-Founder, added, ‘The current generation of learners are attuned to digital experiences even though reading itself is a fundamental skill in language mastery. With our SnapLearn AR platform, text and images come to life in 3D in a seamless manner. This is why we are so excited to partner with a global leader like OUP, to potentially transform language learning.’