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Meet our people: Hannah Turner Wright
10 May 2019
Hannah is a Senior Marketing Manager for Oxford Dictionaries, based at our Oxford office.
What do you do at OUP?
I am a Senior Marketing Manager for Commercial Partnerships for Oxford Dictionaries, working across a range of different areas. I look at how we talk about our content for dictionaries—how other companies use dictionary information in their products to power their technology, dictionary look-up, and voice search. I talk to the product owners, content team, and data team about what we currently do and how we want to move forward, and also work with our market research team on what the market looks like and how to best interact with it.
What’s changed in dictionaries over the last few years?
We’ve moved forward from a paper based dictionary and have a number of different websites and apps where people can access dictionary content. We’re looking at how the data behind those platforms can be used by other companies. People are very interested in how language is changing, and social media is a big area for the marketing team—how people interact with language and how we record it. It's interesting to see how the business is evolving with the landscape. A lot of what I’m doing right now is figuring out how we do things that we haven’t done before to make sure that Oxford Dictionaries is still an innovative, interesting language resource.
What drives you in your work?
I think it's incredibly important that the Press’s mission is about reach and impact and how people are able to access resources globally. It's a privilege to work for an organization that is focused on extending education and reliable information, and making sure that our products are the best that they can be and really help the people that they’re aimed at.
Have you had any fun or interesting moments in your role at OUP?
The moments that really stand out and I enjoy most are when the organization knows that it wants to achieve something but isn’t quite sure how to get there. A lot of my roles have been about figuring out how we get from where we are to where we want to be. There are some quite innovative ideas and there’s a lot of fun in figuring out how to move that forward.
One of the most fun projects I worked on was a campaign called ‘OED Birthday Words.’ It started on Twitter with people tweeting their birthday day, and OED replying and highlighting the word first dated in that year. People got very excited about it. We then developed an interactive game—I enjoyed seeing the viral interaction that occurred from that game. It was so thrilling to see the volume of people getting to grips with the OED and how it’s relevant for them.
How would you describe life at OUP?
The Oxford Dictionaries marketing team is a really fun, interesting bunch of people who are passionate about language. OUP more broadly is a great organization to work for if you’re interested in helping people develop, whether that’s through language or education.