Complete Enterprise for Cambridge IGCSE®
Develop practical 21st-century skills for the latest Enterprise syllabus
Author Terry Cook and Author Jane King
Suitable for: Students of Cambridge IGCSE Enterprise (0454)
Price: £30.99
ISBN:
978-0-19-842529-8
Publication date:
12/04/2018
Paperback:
184 pages
Dimensions:
276x219mm
Availability: In stock.
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Description
Features
- Be confident of full syllabus support with a comprehensive mapping grid drawn directly from the latest syllabus (0454)
- Drive achievement in students' coursework projects with integrated support on how to apply enterprise theory
- Boost assessment performance for the Cambridge Enterprise exam
- Apply skills in context with up-to-date, international case studies
- Transferable skills - deepen students' understanding of the business world to support success in related IGCSE subjects, like Economics and Business Studies
- Focus on real-world skills to develop students' skills for their future careers
- Expert support - written by experts in the Cambridge curriculum
- Student Book answers can be found on the accompanying support site
This page was last updated on 15 April 2021 at 19:30 GMT
Table of Contents
Syllabus matching grid
Introduction
Introduction to case studies
Case studies
1 Introduction to enterprise
1.1: What is meant by enterprise
1.2: Ways for students to be enterprising in everyday life
2 Setting up a new enterprise
2.1: The enterprise process
2.2: Types of business organization
3 Enterprise skills
3.1: Skills of enterprising people
3.2: Behaviours of entrepreneurs
4 Enterprise opportunities, risk, legal obligations and ethical considerations
4.1: Opportunities
4.2: Risk
4.3: Legal obligations
4.4: Ethical considerations
5 Negotiation
5.1: The negotiation process
6 Finance
6.1: Sources of finance
6.2: The concept of trade credit
6.3: Financial terms
6.4: Financial records
7 Business planning
7.1: Business objectives
7.2: Action plans
7.3: Business plans
8 Markets and customers
8.1: The purpose of marketing
8.2: Market research
8.3: Customer retention
8.4: Marketing communications
9 Help and support for enterprise
9.1: Sources of help and support
10 Communication
10.1: Types of communication
10.2: Meetings and presentations
Introduction to coursework
Task 1: Choosing a suitable project
Task 2: Planning the project
Task 3: Using enterprise skills to implement the plan
Task 4: Evaluating the project
Glossary
Index
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