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Complete Enterprise for Cambridge IGCSE®

Develop practical 21st-century skills for the latest Enterprise syllabus

Author Terry Cook and Author Jane King

Suitable for:  Students of Cambridge IGCSE Enterprise (0454)

Price:  £29.50

ISBN: 978-0-19-842529-8
Publication date: 12/04/2018
Paperback: 184 pages
Dimensions: 276x219mm

Evaluation copies must be ordered on a school account.
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Description

Fully matched to the latest Cambridge syllabus (0454), the practical approach of Complete Enterprise for Cambridge IGCSE encourages students to develop and apply 21st century skills in context. As well as boosting confidence for the Cambridge Enterprise exam, it builds practical skills for students' future careers.


Features

  • Be confident of full syllabus support with a comprehensive mapping grid drawn directly from the latest syllabus (0454)
  • Drive achievement in students' coursework projects with integrated support on how to apply enterprise theory
  • Boost assessment performance for the Cambridge Enterprise exam
  • Apply skills in context with up-to-date, international case studies
  • Transferable skills - deepen students' understanding of the business world to support success in related IGCSE subjects, like Economics and Business Studies
  • Focus on real-world skills to develop students' skills for their future careers
  • Expert support - written by experts in the Cambridge curriculum
  • Student Book answers can be found on the accompanying support site

This page was last updated on 17 November 2019 at 04:30 GMT

Table of Contents

Syllabus matching grid
Introduction
Introduction to case studies
Case studies
1 Introduction to enterprise
1.1: What is meant by enterprise
1.2: Ways for students to be enterprising in everyday life
2 Setting up a new enterprise
2.1: The enterprise process
2.2: Types of business organization
3 Enterprise skills
3.1: Skills of enterprising people
3.2: Behaviours of entrepreneurs
4 Enterprise opportunities, risk, legal obligations and ethical considerations
4.1: Opportunities
4.2: Risk
4.3: Legal obligations
4.4: Ethical considerations
5 Negotiation
5.1: The negotiation process
6 Finance
6.1: Sources of finance
6.2: The concept of trade credit

6.3: Financial terms
6.4: Financial records
7 Business planning
7.1: Business objectives
7.2: Action plans
7.3: Business plans
8 Markets and customers
8.1: The purpose of marketing
8.2: Market research
8.3: Customer retention
8.4: Marketing communications
9 Help and support for enterprise
9.1: Sources of help and support
10 Communication
10.1: Types of communication
10.2: Meetings and presentations
Introduction to coursework
Task 1: Choosing a suitable project
Task 2: Planning the project
Task 3: Using enterprise skills to implement the plan
Task 4: Evaluating the project
Glossary
Index