Build unrivalled assessment potential
Author Lloyd Gutteridge
Suitable for: IB Diploma Business Management students - SL and HL
Price: £31.99
ISBN:
978-0-19-839282-8
Publication date:
25/09/2014
Paperback:
160 pages
Dimensions:
297x210mm
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Introduction and acknowledgements
"Quick start" guide
1.1: Introduction to business management
1.2: Types of organization
1.31.41.3: Organizational objectives
1.4: Stakeholders
1.5: The external environment
1.6: Growth and evolution
1.7: Organizational planning tools (HL only)
2.1: Functions and evolution of HR management
2.2: Organizational structure
2.3: Leadership and management
2.4: Motivation
2.5: Organizational culture
2.6: Industrial or employee relations (HL only)
3.1: Sources of finance
3.2: Cost and revenue
3.3: Break-even analysis
3.4: Final accounts (some HL only)
3.5: Profitability and liquidity ratio analysis
3.6: Efficiency analysis (HL only) (A02-A04)
3.7: Cash flow
3.8: Investment appraisal (some HL only)
3.9: Budgets (HL only)
4.1: The role of marketing
4.2: Marketing planning (including the four Ps)
4.3: Sales forecasting (HL only)
4.4: Market research
4.5: The four Ps (product, price, promotion and place)
4.6: The extended marketing mix of seven Ps (HL only)
4.7: International marketing (HL only)
4.8: E-commerce
5.1: The role of operations management
5.2: Production methods
5.3: Lean production and quality management (HL only)
5.4: Location analysis
5.5: Production planning (HL only)
5.6: Research and development (HL only)
5.7: Crisis management and contingency planning (HL only)
IB Learner profile activities: new lines of inquiry
6: External and internal assessment - guidance
IB Business Management practice questions with suggested answers
Further assessment guidance unit linking contexts to concepts and content for section CHL and SL paper 2
References and further reading
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