Journals Higher Education



Published: 09 November 1995

336 Pages | 33 line illus.

6-1/8 x 9-1/4 inches

ISBN: 9780195087673

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Bookseller Code (06)

Why Firms Succeed

John Kay

In this freshly revised volume, John Kay argues that U.S. managers have chased after the latest fad in business planning and strategy for too long. Only when managers act on their organization's specific capabilities and advantages will they achieve success. Kay, using specific examples of success and failure in the American market, identifies and discusses four key ingredients to achieving this success: innovation, reputation, strategic assets, and architecture (the relationships between a company and its employees, suppliers, and customer).


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Social Sciences > Business & Management