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320 Pages

6 1/8 x 9 1/4 inches

ISBN: 9780195397796


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Bookseller Code (01)

When the Nerds Go Marching In

How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns

Rachel K. Gibson

Oxford Studies in Digital Politics

  • First book-length treatment to examine the effects of technology on campaigning and electoral participation at both a theoretical and empirical level
  • Provides cross-national comparative research on citizen campaigning and technology in elections
  • Offers an in-depth look into the ways citizen campaigning may revitalize public faith in democracy and the political process, but also how it may create a new political elite
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