Journals Higher Education
Important OUP's Response to COVID-19 Learn more



This item has an extended shipping time. The typical delivery time is 6 weeks.

Published: 17 October 2013

128 Pages

9.0 x 6.0 inches

ISBN: 9780195527988

Request Examination Copy

Bookseller Code (06)

Viral Marketing

The Science of Sharing

Karen Nelson-Field

  • The foundational research that underpins this work is drawn from the highly successful and important book How Brands Grow (Sharp, 2010)
  • The first book in the Ehrenberg-Bass Institute Series - Evidence-based guides for modern marketers
  • Endorsed by Byron Sharp, author of How Brands Grow and Academic Editor of Ehrenberg-Bass Institute Series
  • Provides top tips to apply and understand to achieve a better likelihood for viral success
  • Written by Dr Karen Nelson-Field, a Senior Research Associate at the University of South Australia's Ehrenberg-Bass Institute for Marketing Science

Also of Interest