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Published: 12 August 2015

224 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190231927

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Bookseller Code (06)

Using Technology, Building Democracy

Digital Campaigning and the Construction of Citizenship

Jessica Baldwin-Philippi

Oxford Studies in Digital Politics

  • Traces the emergence and solidification of campaign strategies that reflect what it means to be a citizen in the digital era
  • Draws on ethnographic fieldwork in a federal-level election, interviews with communications and digital media consultants, and textual analysis of campaign materials
  • Identifies shifting norms and emerging trends to build new theories of citizenship in contemporary democracy

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