Journals Higher Education

$92.95

Paperback

Published: 15 May 2018

376 Pages

9.7 x 7.4 inches

ISBN: 9780199662470


Also Available As:

Ebook


Bookseller Code (04)

Online Resource Centre

Understanding Strategic Management

Third Edition

Anthony E. Henry

  • A four-part structure and clear approach expertly guide students through the processes of strategic management, from analysis to formulation and implementation
  • Contemporary, real-life examples and case studies from a diverse range of business situations illustrate how the core theories operate in practice, revealing the successes but also the pitfalls of different strategic approaches
  • Extensive online resources, clearly integrated with the book, provide additional material to further understanding and offer practical exercises on the key tools of analysis
  • A user-friendly writing style is complemented by a wealth of learning features, diagrams, and photos to encourage students to actively engage in critique and analysis

New to this Edition:

  • New coverage of disruptive innovation, dynamic capabilities, and Blue Ocean Strategy, as well as additional frameworks such as economies and diseconomies of scale, the industry life cycle, and the VRIO framework
  • New contemporary examples including the unconventional workings of Ryanair, disruptive innovation at Netflix, and the plausibility of electric cars
  • Part Two: Strategic Analysis has been streamlined by incorporating coverage of organizational performance into Chapter 4
  • Each chapter now features a single, longer closing Case Example, written by the author
  • New online questions, exercises, and case studies
  • A new text design and new photos throughout
Share:

Also of Interest