Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 01 October 2021

296 Pages

9 x 6 inches

ISBN: 9781800857186

Also Available As:

Bookseller Code (01)

New in Paperback

TransVisuality: The Cultural Dimension of Visuality (Volume 3)

Purposive Action: Design and Branding

Edited by Anders Michelsen, Frauke Wiegand, and With Tore Kristensen

Liverpool University Press

  • The volume attempts - with its two predecessors - one of the first serious studies the visual as it comes about: through he ever changing and dynamic involvement in all sorts of articulations
  • Contributors' backgrounds transcend disciplinary (design studies, performance studies, musicology, discourse theory, marketing, branding, DIY, junk theory, material culture, literature, postcolonial studies and many more) across many fields and geographical borders
  • Answers current calls for more-than-representational approaches to the visual by suggesting a grounded approach to the visual a constant practiced dynamic relating to many different articulations across the present
  • The visual is embodied in cognitive and emotional processes, materialized and organised to create meaning and sustain social networks and cohesion
  • The three volumes contains a process from basic theoretical research over analysis of articulation in what is termed 'organisations of the visual' to applications in design in branding, the role of the visual in purposive action

Also of Interest