Journals Higher Education

$120.00

Hardcover

This item is not yet published. It is available for pre-orders and will ship on 01 December 2018.

Notify Me When In Stock

272 Pages

6 x 9 inches

ISBN: 9781786941589


Bookseller Code (06)

TransVisuality: The Cultural Dimension of Visuality (Volume 3)

Purposive Action: Design and Branding

Edited by Anders Michelsen, Frauke Wiegand, and With Tore Kristensen

Liverpool University Press

  • The volume attempts - with its two predecessors - one of the first serious studies the visual as it comes about: through he ever changing and dynamic involvement in all sorts of articulations
  • Contributors' backgrounds transcend disciplinary (design studies, performance studies, musicology, discourse theory, marketing, branding, DIY, junk theory, material culture, literature, postcolonial studies and many more) across many fields and geographical borders
  • Answers current calls for more-than-representational approaches to the visual by suggesting a grounded approach to the visual a constant practiced dynamic relating to many different articulations across the present
  • The visual is embodied in cognitive and emotional processes, materialized and organised to create meaning and sustain social networks and cohesion
  • The three volumes contains a process from basic theoretical research over analysis of articulation in what is termed 'organisations of the visual' to applications in design in branding, the role of the visual in purposive action
Share:

Also of Interest