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Published: 17 July 2014

342 Pages


ISBN: 9780199643080

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Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt, Francesca Golfetto, and Diego Rinallo

  • Brings a new understanding to trade shows and the important role they play in the global knowledge economy
  • Interdisciplinary approach across management, marketing, and economic geography
  • Rich examples and case studies from a variety of industry groups
  • Provides statistical data on both mature (Europe, North America) and emerging (particularly Asia) trade show markets
  • Practically relevant for firms, cities, industry associations, policy makers

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