Journals Higher Education

$130.00

Hardcover

Published: 17 September 2014

344 Pages

9.2 x 6.1 inches

ISBN: 9780199643080


Also Available As:

Ebook


Also Available In:


Bookseller Code (06)

Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt, Francesca Golfetto, and Diego Rinallo

  • Brings a new understanding to trade shows and the important role they play in the global knowledge economy
  • Interdisciplinary approach across management, marketing, and economic geography
  • Rich examples and case studies from a variety of industry groups
  • Provides statistical data on both mature (Europe, North America) and emerging (particularly Asia) trade show markets
  • Practically relevant for firms, cities, industry associations, policy makers

$130.00

Hardcover

Published: 17 September 2014

344 Pages

9.2 x 6.1 inches

ISBN: 9780199643080


Also Available As:

Ebook


Also Available In:


Bookseller Code (06)

Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt, Francesca Golfetto, and Diego Rinallo

  • Brings a new understanding to trade shows and the important role they play in the global knowledge economy
  • Interdisciplinary approach across management, marketing, and economic geography
  • Rich examples and case studies from a variety of industry groups
  • Provides statistical data on both mature (Europe, North America) and emerging (particularly Asia) trade show markets
  • Practically relevant for firms, cities, industry associations, policy makers

$130.00

Hardcover

Published: 17 September 2014

344 Pages

9.2 x 6.1 inches

ISBN: 9780199643080


Also Available As:

Ebook


Also Available In:


Bookseller Code (06)