Journals Higher Education

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Published: 18 April 2011

0 Pages

ISBN: 9780198066309


Bookseller Code (06)

Tourism Marketing

Manjula Chaudhary

  • The concepts are explained in a simple and student friendly manner.
  • The chapters have been written with an Indian context along with case studies to understand the concepts better.
  • An extensive use of flow charts and illustrations to explain the processes, making learning more interesting.
  • The book covers curricula of both UG and PG courses in tourism and hotel management of Indian Universities.

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