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Published: 13 August 2009

256 Pages | 22 black and white halftones, 41 line illustrations


ISBN: 9780195381634

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Tools for Innovation

Arthur Markman
Kristin Wood

  • Explores the many methods by which innovation has been and can be cultivated
  • Demonstrates how the latest research in cognitive science can expand our understanding of creating and implementing new ideas
  • Presents new tools that will support the processes underlying innovation in real settings
  • Unique collaboration of engineers, cognitive scientists, psychologists, computer scientists, and marketers

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