Journals Higher Education



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176 Pages

9.2 x 6.1 inches

ISBN: 9780198800668

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Bookseller Code (06)

Theory of Strategy

Colin S. Gray

  • The first-ever introduction to the theory of strategy
  • Provides a short and accessible introduction to a key component of any higher-level strategic studies course
  • The author is one of the world's leading authorities on strategy and strategic thinking
  • Explains the subject in 23 key principles