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Published: 11 June 2011

304 Pages | 4 plates

8.5 x 5.4 inches

ISBN: 9780199604029

Bookseller Code (06)

The Voice of the Citizen Consumer

A History of Market Research, Consumer Movements, and the Political Public Sphere

Edited by Kerstin Bruckweh

A OUP/German Historical Institute London Publication

Studies of the German Historical Institute, London

  • Includes a comprehensive introduction
  • Uses a comparative approach
  • Links recent debates on new political history and consumer society to research on applied social science and social engineering

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