The Ubiquitous Presidency
Presidential Communication and Digital Democracy in Tumultuous Times
Joshua M. Scacco and Kevin Coe
Reviews and Awards
Winner, 2022 Roderick P. Hart Outstanding Book Award, National Communication Association Political Communication Division
"...the book uses analytical narratives and quantitative analysis on descriptive and bivariate levels. The language in the book is academic without being excessively technical." -- S. Mitropolitski, University of Ottawa, CHOICE
"The authors conclude that the ubiquitous presidency has become characteristic of the US's highest executive office and expect this quality to stay dominant during the Biden presidency. Methodologically, the book uses analytical narratives and quantitative analysis on descriptive and bivariate levels." -- S. Mitropolitski, CHOICE
"As Coe and Scacco trace the past 30 years of the presidency and shifts in media attention and use by presidents, the historical development of ubiquity is where this book truly shines. ... Impressively, throughout the book, they aim not only to seek how...untraditional outlets and social media platforms like Twitter drive journalistic coverage...they compellingly trace the relationship between tweets and public discourse writ large, and also give accountings of "newer" forms of conceptually meaningful presidential communication." -- The International Journal of Press/Politics
"In a book that is well written and researched, Scacco and Coe provide a compelling and innovative argument for how best to continue this essential area of inquiry for presidency scholars within multiple academic disciplines and, more importantly, why this new reality matters for democratic governance." -- Lori Cox Han, Perspectives on Politics
"The Ubiquitous Presidency is an important work that will influence the direction of scholarship on presidential communication for years to come. ... Impeccably researched, historically rich, and interdisciplinary in perspective, the text succeeds in being a robust academic investigation that is accessible to audiences of scholars, students, and people interested in politics." -- Mass Communication and Society
"With engaging prose and compelling data, Scacco and Coe construct a history of presidential communication strategies to highlight the benefits and dangers of the contemporary digital environment as it becomes the ubiquitous presidency. This book is sure to serve as a foundational text for future scholars who will grapple with new information technology, the spread of disinformation, and their potential to influence the future of representative democracy." -- Presidential Studies Quarterly
"[Updates the extant research on presidential communication and prepare[s] readers for understanding future campaigns and administrations in an age where what it means to "be presidential" has continued to evolve." -- Journalism & Mass Communication Quarterly
"The Ubiquitous Presidency, offers a lifeline by presenting a clear and effective framework for understanding presidential communications in a digital world where the traditional norms for presidential agenda-setting are no longer tenable. ... One of the important contributions of this book is the roadmap it provides for future scholarship." -- Journal of Communication