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Published: 26 March 2021

248 Pages

6 1/8 x 9 1/4 inches

ISBN: 9780197520642

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The Ubiquitous Presidency

Presidential Communication and Digital Democracy in Tumultuous Times

Joshua M. Scacco and Kevin Coe

Oxford Studies in Digital Politics

  • Establishes a novel framework that incorporates the goals and contexts of modern presidential communication
  • Includes a wide-ranging variety of never before published quantitative and qualitative data, including thousands of presidential communications and media texts, massive Twitter datasets, national and regional survey data, and a national survey experiment
  • Provides detailed case studies of Barack Obama and Donald Trump, examining how both presidential administrations shared similar communication goals and contextual circumstances, but responded quite differently

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