Journals Higher Education

$29.95

Paperback

Published: 25 September 2017

288 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190267445


Also Available As:

Ebook


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Bookseller Code (04)

New in Paperback

The Sports Strategist

Developing Leaders for a High-Performance Industry

Irving Rein, PhD, Ben Shields, and Adam Grossman

  • Includes problems, classroom appropriate case studies, and analytics
  • Provides a specific analytical framework that helps students evaluate the impact of their decisions
  • Covers essential techniques such as how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world.
  • Authors blend their extensive industry experience and real-world case studies with academic expertise and research in the disciplines of Finance, Marketing Communications and Media and Technology Studies
  • Authors have all worked directly with leading sports organizations on key projects
  • Author blog and website at sportsstrategist.com provides up-to-the-minute analysis of recent events using the tools and technuiques from the text

New to this Edition:

  • Examples updated to account for recent events in sports business world
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