Journals Higher Education



Published: 01 November 2012

224 Pages

6 x 9 inches

ISBN: 9780823245529

Also Available As:


Bookseller Code (06)

The Sentimental Touch

The Language of Feeling in the Age of Managerialism

Aaron Ritzenberg

A Fordham University Press Publication

Between 1850 and 1940, with the rise of managerial capitalism in the United States, the most powerful businesses ceased to be family owned, instead becoming sprawling organizations controlled by complex bureaucracies. Sentimental literature--work written specifically to convey and inspire deep feeling--does not seem to fit with a swiftly bureaucratizing society. Surprisingly, though, sentimental language persisted in American literature, even as a culture of managed systems threatened to obscure the power of individual affect. The Sentimental Touch explores the strange, enduring power of sentimental language in the face of a rapidly changing culture.


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