Journals Higher Education



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304 Pages

9.2 x 6.0 inches

ISBN: 9780198821700

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Bookseller Code (06)

The Persuasion Industries

The Making of Modern Britain

Steven McKevitt

  • An accessible history of brand communication and developments in public relations
  • Uses new primary source material from the archives of the most significant advertising and public relations agencies of the twentieth century
  • Situates developments in brand communication within the academic literature on consumption and consumerism

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