Journals Higher Education

$50.00

Hardcover

This item is not yet published. It is available for pre-orders and will ship on 16 September 2018.

Notify Me When In Stock

304 Pages

9.2 x 6.0 inches

ISBN: 9780198821700


Also Available As:

Ebook


Bookseller Code (06)

The Persuasion Industries

The Making of Modern Britain

Steven McKevitt

  • An accessible history of brand communication and developments in public relations
  • Uses new primary source material from the archives of the most significant advertising and public relations agencies of the twentieth century
  • Situates developments in brand communication within the academic literature on consumption and consumerism
Share:

Also of Interest