Journals Higher Education



This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 27 January 2011

664 Pages


ISBN: 9780199569458

Also Available As:


Also Available In:

Bookseller Code (AB)

The Oxford Handbook of Strategic Sales and Sales Management

Edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy

Oxford Handbooks

  • Includes contributions from leading international scholars of sales and management
  • A unique collection of up-to-date thinking on sales management and sales strategy, a long-neglected area of marketing studies
  • Emphasizes the changing nature of sales and the development of sales management and strategic sales

Also of Interest