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Published: 27 January 2011

664 Pages


ISBN: 9780199569458

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Chapter 1

The Oxford Handbook of Strategic Sales and Sales Management

Edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy

Oxford Handbooks in Business and Management

  • Includes contributions from leading international scholars of sales and management
  • A unique collection of up-to-date thinking on sales management and sales strategy, a long-neglected area of marketing studies
  • Emphasizes the changing nature of sales and the development of sales management and strategic sales

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